Research Article
Amy Webb & Maryanne L. Fisher
Human Ethology Bulletin, Volume 33, No 4, 28-36, published December 31, 2018
DOI: https://doi.org/10.22330/heb/332/028-036
ABSTRACT
Evolutionary psychological theory predicts that because women generally prefer men with resources, men will display their generosity and wealth in order to gain positive attention from potential mates. Therefore, the goal of the current study was to examine men’s displays of generosity and wealth in the presence versus absence of women. We hypothesized that men would donate money or other items most often in the presence of women, compared to while walking alone or in the presence of other men. We performed observations along busy pedestrian streets in Atlantic Canada, and documented the frequency with which men stopped to provide money or items to those begging (“panhandling”) for resources. Our results supported our hypothesis, as men significantly donated money or other items more often while walking in the presence of a woman, as compared to any other condition. We propose that men are using this display of generosity and wealth to signal positive attributes to potential mates. This finding offers a new avenue in which to test theories regarding mate preferences in a natural setting.
Keywords: Mate preferences, Resources, Ethology, Mate quality, Observation.
ISSN: 2224-4476
